Homematic IP on tour in an ELA showroom container

Mobile ELA Container Showroom for Smart Home Technology
In spite of all its technology, the showroom has a homely feel – just like a smart home.

Germany, roadshow

Responsible ELA location

ELA Container GmbH, Zentrale, Haren (Ems)

Type and number of containers

1 ELA Premium special container

Usable area

18 m²


mobile showroom


Exterior walls: Anthracite grey, RAL 7016 Interior walls and ceiling: White Floor: Wood-look vinyl

Extra equipment

Glazed end wall and longitudinal wall, floor-to-ceiling windows, aluminium outer door, LED interior lighting, smoke alarm device

Purchased or leased


Duration of use

6 months

Over the past few months, many trade fairs and industry events have been cancelled due to the pandemic. The technology firm eQ-3 AG has found an innovative way to present its smart home system Homematic IP to installation technicians in a compact and demonstrative manner.


In a mobile showroom from ELA Container, the smart home pioneer from Leer in Germany shows what the latest technology has made possible in terms of home automation. The showroom is transported to sites all over Germany by a special ELA truck with a loading crane.

Intelligent smart-home climate control in the exhibition container
The ELA exhibition container has room for the whole world of Homematic IP.
Entertainment system of the smart home solution
Entertainment system of the smart home solution

‘A direct dialogue with professional tradespeople and our installation partners is extremely important to us’, says Professor Heinz-G. Redeker, CEO of eQ-3 AG. ‘Thanks to the mobile showroom, they now have the oppor tunity to experience the potential appli - cations of Homematic IP live and talk to experts face to face’.

Homematic IP in the ELA showroom container
The ELA exhibition container has room for the whole world of Homematic IP.

The showroom is based on an ELA premium container with a special height of around three metres. Addi-tionally, the glazing on two sides of the container make it possible to demonstrate applications such as smart lighting and blinds.

As our modules are so customisable, and thanks to our skilled custom container construction team, we have already built a few eye-catching con-tainer-based showrooms’, explains Tim Albers, Managing Director of ELA.
Combining the room solution with smart home technology is particularly interesting and opens new metaphorical doors.

App control of the Homematic IP in the ELA exhibition container
The app control allows full control even when on the move.
ELA exhibition container as mobile showroom
Mobile trade fair solutions like these are conceivable for many industries.
We are proud to be a part of this innovative project.
Tim Albers
Managing Director ELA Container

The first stop for the mobile exhibition room was in Düsseldorf.


Do you need more space? Then you can request a container now or get advice from your specialist consultant in your region! 

Specialist consultant on site