From February 2 to 7, 2025, we were at BouwBeurs, the largest construction fair in the Netherlands. With over 63,000 visitors and six exhibition halls, it was a great opportunity to further establish ELA containers in the market, meet existing customers and make new contacts.
Show presence, strengthen the brand
With a strong team on site – our entire NL sales team (12 people in rotation), two colleagues from marketing and other management representatives – we did an excellent job of representing our brand. Our goal was clear: to position ELA Container as a premium supplier and to make our products tangible in their application.
Highlights at the trade fair
▪️ Our stand: an equipped standard container plus a sanitary container as a showroom on the upper floor – perfect for showing our products live.
▪️ Video container in the outdoor area: with event- and market-specific content, we attracted the attention of visitors even before they entered the exhibition halls.
▪️ Video banners: these were repeatedly displayed at various locations at the exhibition and reinforced our brand message.
▪️ Targeted communication: We advertised our participation before, during and after the trade fair with social media, email campaigns (for the first time via Salesforce Journey), online ads and special email signatures.
Thanks to everyone involved!
The trade fair was a huge success! We had many exciting conversations – now it's time to follow up on the contacts and take advantage of the potential. A big thank you to everyone who contributed to this!
And the best part: we'll be back in 2027! The stand in a prime location has already been booked. We are already looking forward to the next BouwBeurs!