ELA containers become a car dealership

Mobile sales and service rooms in the car dealership container
The car dealership made of ELA containers offers 260 square metres of space for advice and sales.


Responsible ELA location

ELA Container GmbH, Headquarters, Haren (Ems)

Type and number of containers

16 ELA premium containers

Usable area

260 m²


Temporary dealership


Outer walls: Pebble grey, RAL 7032

Inner walls and ceiling: White

Floor: PVC, light grey

Extra equipment

Interior LED lighting, smoke alarms, cable ducts, split air-conditioning unit for cooling and heating, furniture and interior decorations supplied by the customer

Purchased or leased


Duration of use

12 months


Modern product presentation, a wide selection of brands and expert service are key factors for success, especially in the automotive industry. The Emil Frey Group has therefore decided to con-solidate the showroom and workshop areas at its Mercedes-Benz branch in Kassel into a new, large building. ‘We want to be one of the most modern dealerships in North Hesse’, explains Alex Dades, After Sales Manager. ‘The new building we need will take two years. That is why we have moved our dealership into a mobile container system from ELA for the duration of the construction phase’.


‘ELA containers really are all-rounders’, confirms ELA Area Sales Manager Christiane Basler. She has already supervised a number of projects for customers including pharmacies, banks, schools and retailers. ‘The temporary dealership in Kassel is particularly interesting because the floor plan for the 260 square metres of useful space provides for an open reception area as well as niches for private discussions’. Besides the main container system, which houses the service desk, parts distribution, sales and sanitary facilities, there is a separate waiting room made from a fully glazed ELA office container.

ELA car dealership container from the inside
Thanks to electrical installation and data cabling, the ELA room solutions are immediately ready for use.
With ELA containers, large rooms can be created within a very short time without partition walls.
Christiane Basler, ELA Area Sales Managerin

‘The modules are combined from end to end and con- nected almost seamlessly’. This type of floor plan is extremely attractive for showrooms in particular.


ELA delivered the system ready for Frey to move into: ‘We turned on the lights, plugged our IT equipment into the prepared connection points and got up and running’, says Dades.Split air-conditioning units for cooling and heating ensure a pleasant indoor climate at all times. Large, insulated tilt-and-turn windows with roller shutters also let plenty of daylight into the brightly designed rooms.

Interior view of the car dealership from ELA containers
The longitudinal combination of ELA room modules without partition walls enables floor plans with large, open areas.

"We are very happy with the interim dealership," says the After Sales Manager. "Without the ELA space solution, it would have been much more costly and difficult to bridge the construction phase and continue car dealership operations without restrictions."


Do you need more space? Then you can request a container now or get advice from your specialist consultant in your region! 

Specialist consultant on site